Blue Oak Dental Group – Iterate Marketing

Blue Oak Dental Group

Website Design

Background

Blue Oak Dental Group is a local dental, orthodontic, endodontic, and specialty dental group located in northern California. With multiple locations and a large staff, this dental group has been in practice for over 30 years.

Executive Summary

Having enjoyed years of referral and local word-of-mouth growth, Blue Oak wanted to improve the look and feel of their website and digital brand as well as consolidate their two websites into one beautiful new design.

Goal

The goal of the new design was to feature photos of the doctors and team and produce unique content around their specialties in order to gain rank and search traffic. Iterate recommended a full Google Analytics goal, funnels, and conversion tracking in order to calculate return on investment year over a year.

Results

A beautiful new design was created, coded and SEO optimized in less than 8 weeks. The old URLs were all 301 redirected and the new SEO friendly website had over 2,000 words of content written by the Iterate team.  The site speed was decreased by 50% and met all Google Responsive design requirements. This new content was able to produce new rankings as well as increase some of the head terms Blue Oak had been fighting for with the local competition. 

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